Apathy is hard work. Writing these amusing and pithy product descriptions you see on ThinkGeek.com is harder than it looks. Take our new 'meh' shirt, for example. Writing copy shouldn't be as hard as coding a first-person shooter in assembly, but sometimes indifference wins and creativity loses. In this case, we gave the writing job to our primary apparel merchant. The best she managed was to write "meh" on the back of a chinese delivery menu. The gadget merchant spent the day drawing doodles in it (after ordering Hunan Beef of course), consisting mostly of stick figures wielding swords. The computing merchant made the most progress: he wrote "t-shirt." He handed the menu to the general manager. She misplaced it in the stacks of other food menus in the kitchen, so we had to start all over. It was then delegated to the customer service monkeys, but they became so unmotivated, they forgot to eat and regretfully expired. The graphic designer made a coffee stain on the menu and turne
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