November 9, 1967 was Procol Harum's first gig in San Francisco, and band member Gary Brooker later credited the Fillmore with "... the absolute making of our whole style." A mythological griffin and lion alluding to the band's British roots, engage in Kouninos' vertical design.

November 9, 1967 was Procol Harum's first gig in San Francisco, and band member Gary Brooker later credited the Fillmore with "... the absolute making of our whole style." A mythological griffin and lion alluding to the band's British roots, engage in Kouninos' vertical design.

This Roots of Rock t-shirt, created by Original Retro Brand, is made of a 50% Cotton 50% Polyster blend for an extremely soft feel. MacLean's interest in the human face and its many expressions put this rendition front and center on this Muddy Waters, Buffalo Springfield and Richie Havens offering.

BG072 is one of the more famous images of poster artist Bonnie MacLean. As part of Bill Graham's penchant for pairing different musical forms on one bill, Rahsaan Roland Kirk, perhaps the greatest saxophone soloist in the history of jazz, opened for the Butterfield Blues Band.

The Who's first appearance at the Fillmore in June of 1967 was also one of their first opportunities to show American audiences what they were all about. The Fillmore patrons approved of what they saw and so began a long and successful relationship between the band and Bill Graham.