Some advice for tee shops: link other colors, sizes, genders

Not every online store has the ability to choose tee colors on the design page so many sites have to have a separate page for each of the tee colors for a design.

If you do have to do this, be sure and link to all the other colors from each of the pages. For example… you have a FooBar design that comes in two colors of tee:

http://someteesite/foobar_orange.html

and

http://someteesite/foobar_grey.html

On the orange page you should have something like:
This foobar design also available in grey
and on the grey page:
This foobar design also available in orange

Someone might go directly to one of the pages and think it’s a cool design but not like the color tee and not realize you have it in another color. By mentioning it right there, while they are on your site, you could potentially make a sale you wouldn’t have otherwise. Some people will just move on to another site, thinking you don’t have the tee in a color they want – don’t let them go!

The same thing applies to men’s and women’s versions and even if you have separate pages for larger sizes (XL, XXL, XXXL, etc). Be sure and link back and forth between the two in case a guy hits the women’s version of your tee or vice versa. Show them you do have what they are looking for. Snorg Tees does this. Click on any of their tees and you will see on that page a link that says “Available in women’s sizes” or “Available in men’s sizes”

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